The Agency Insider

We hate to toot our own horns, but we know a thing or two about marketing.

Check out our blog to learn first-hand about the newest trends, changes and technologies that affect the industry we love and the businesses you’ve created.

Grab a seat. School’s in session.

The Agency Insider

We hate to toot our own horns, but we know a thing or two about marketing.

Check out our blog to learn first-hand about the newest trends, changes and technologies that affect the industry we love and the businesses you’ve created.

Grab a seat, school’s in session.

Writing Ads That Convert Guide

Writing Ads That Convert Guide Match your ads to audience interest. Paid search marketing gives brands the ability to reach potential customers with highly-customized text ads based on consumer searches and generate cost-effective leads. With complete control over the...

Reaching Today’s Auto Consumer Online

Reaching Today's Auto Consumer Online Influencing car purchasing decisions Google has identified five micro-moments along the auto buyer’s path to purchase where consumers are using their mobile device to make a purchasing decision. It’s important for dealerships to...

4 New Functions to Google Data Studio

How to Get Upper Management to Approve Digital Marketing Dollars When it comes to traditional versus digital marketing, there is a common disconnect between where marketers need to spend money and where they actually are. It can be hard to find a balance between the...

The Steps to Creating a Top Customer Profile Via Google Analytics

The Steps to Creating a Top Customer Profile Via Google Analytics If you are looking to create a profile of who your top customers are, Google Analytics can provide a wealth of knowledge. For the sake of simplicity, I’ll use an eCommerce website as an example of how...

3 Ways to Combine Paid Search and Display Advertising

3 Ways to Combine Paid Search and Display Advertising Trying to decide between paid search and display advertising? A word of advice: Don’t put your eggs (aka marketing dollars) into one basket. Instead, consider combining the two tactics to maximize your digital...

The New Top Paths to Conversion Report

The New Top Paths to Conversion Report Great news for GA360 clients, you now have the option to create a Top Paths to Conversion Analysis Report. Much like the transaction completion page or the thank you page, this report helps you understand the most common page...

5 Instagram Color Trends You Need Know About

5 Instagram Color Trends You Need Know About With over 700 million monthly active users, Instagram is here to stay, and it’s more profitable than ever. But let’s face it: If your grid is badly composed, sporadic and over-filtered, you can bet that your followers’...

Social Media Strategies The Pros Think You Should Know

Social Media Strategies The Pros Think You Should Know Love it or hate it, social media marketing is here to stay! With 1.860 billion active users a month on Facebook alone, it’s easy to see why brands are hitting it big with this digital marketing tactic. At the...

GA360: The New Data-Driven Attribution Model Explorer

GA360: The New Data-Driven Attribution Model Explorer Recently, Google released a new Google Analytics 360 beta report called Model Explorer, which I geeked out over as soon as I laid eyes on it. As a digital analyst that has a personal affinity for marketing...