The Agency Insider

We hate to toot our own horns, but we know a thing or two about marketing.

Check out our blog to learn first-hand about the newest trends, changes and technologies that affect the industry we love and the businesses you’ve created.

Grab a seat. School’s in session.

The Agency Insider

We hate to toot our own horns, but we know a thing or two about marketing.

Check out our blog to learn first-hand about the newest trends, changes and technologies that affect the industry we love and the businesses you’ve created.

Grab a seat, school’s in session.

5 Instagram Color Trends You Need Know About

5 Instagram Color Trends You Need Know About With over 700 million monthly active users, Instagram is here to stay, and it’s more profitable than ever. But let’s face it: If your grid is badly composed, sporadic and over-filtered, you can bet that your followers’...

Social Media Strategies The Pros Think You Should Know

Social Media Strategies The Pros Think You Should Know Love it or hate it, social media marketing is here to stay! With 1.860 billion active users a month on Facebook alone, it’s easy to see why brands are hitting it big with this digital marketing tactic. At the...

GA360: The New Data-Driven Attribution Model Explorer

GA360: The New Data-Driven Attribution Model Explorer Recently, Google released a new Google Analytics 360 beta report called Model Explorer, which I geeked out over as soon as I laid eyes on it. As a digital analyst that has a personal affinity for marketing...

How to Get Upper Management to Approve Digital Marketing Dollars

How to Get Upper Management to Approve Digital Marketing Dollars When it comes to traditional versus digital marketing, there is a common disconnect between where marketers need to spend money and where they actually are. It can be hard to find a balance between the...

3 Things Millennials Can Teach You About Marketing

3 Things Millennials Can Teach You About Marketing Articles about working with, marketing to, and just plain understanding Millennials are a dime a dozen these days. Not only does this giant generation currently make up the bulk of the population, but they also hold...

Optimizely’s New Platform: Optimizely X

Optimizely's New Platform: Optimizely X Optimizely, one of the leading A/B testing platforms, made a recent upgrade to their Classic platform which they dubbed Optimizely X. As experts, the CRO team at Belo + Company have been quickly trained and certified in this new...

How to Create a Regex in Google Analytics

How to Create a Regex in Google Analytics Regex, aka Regular Expression, is a function you can use in Google Analytics to create advanced filters, goals, segments, audiences, content groups and channel groupings. To better understand how Regex works, we’ve broken down...

Make Google Analytics More Useful with BigQuery

Make Google Analytics More Useful with BigQuery For GA360 clients, Google automatically sends Google Analytics data to BigQuery after a quick setup is done in Google Analytics and Console. Data is stored each day in a separate table coming from a listed Google...

SEO: How Can You Keep Up?

SEO: How Can You Keep Up? I’m reminded daily that Search Engine Optimization is still a bit of a mystery to most — me included. Here it is 2017 and you still can’t enroll in a University and claim a SEM major with an SEO minor. How, in this uber-tech-centric age can...

5 Tactics Marketers Use to Understand their Customers

5 Tactics Marketers Use to Understand their Customers The more you know about your customers, the better you can market to them. Standard practice is to build a fictional representation, or persona, of your target market as a single person to help achieve effective...