by | Mar 15, 2018 | Blog, Content marketing
How to Make Your Brand Story Stand Out We know content. We know how to help your brand get seen and heard. To be the best, you need high-quality content and creative that fuels your marketing efforts and tells your story in a way that connects with your prospects and...
by | May 30, 2017 | Blog, Content marketing, Social Media
3 Things Millennials Can Teach You About Marketing Articles about working with, marketing to, and just plain understanding Millennials are a dime a dozen these days. Not only does this giant generation currently make up the bulk of the population, but they also hold...
by | Nov 16, 2015 | Blog, Content marketing, Infographics & Guides, Search Engine Optimization
Boost SEO with Content Promotion SEO Rocks Did you know that how you promote content can boost your website’s SEO, helping to move your ranking up in search engine results? Well, believe it! And we have created an infographic to show you how keywords, backlinks,...
by | Aug 10, 2015 | Blog, Content marketing, Social Media
On Tuesday, August 4th advertisers received a godsend opportunity: the ability to advertise on Instagram. Many people know it as Facebook’s photo and video-sharing application, but did you also know it has a 300-million strong user base? Yeah, thought that might get...
by | Jul 6, 2015 | Blog, Content marketing, Infographics & Guides, Search Engine Optimization
Repurposing Content for SEO Use the content you already have to boost your SEO One benefit to repurposing existing content that is often overlooked? How it can improve SEO on your website. Richard Johnson, our Senior Director of Acquisition Services, states simply...
by | Jun 29, 2015 | Blog, Content marketing, Search Engine Optimization
One of the hottest trends in marketing right now is content; it’s so popular, I wrote about it a few months ago. But what happens once a piece is written, posted and promoted? Does it just disappear into thin air? It could… but it doesn’t have to. Your team...
by | Dec 11, 2013 | Blog, Content marketing
“You have to be willing to fail for a long time” While conducting my research for this blog, this is the first quotation I came across regarding viral content marketing, from Moz founder Rand Fishkin, and it rang clear and true as I began writing. Viral marketing is...
by | Aug 28, 2013 | Blog, Content marketing
People are always wondering who will be the next big star in the art world, the next great Jeff Koons, or the next mind-bending James Turrell. How will technology and the unstoppable progression of social media affect the way we are exposed to, consume, curate and...
by | Jun 19, 2013 | Blog, Content marketing
A couple weeks back I appeared at StreetFight Summit West on a panel about news companies getting into agency-type businesses like us: Panel: Local News as a Loss Leader? * Panel Introduction: Tim Judd, CEO, eLocal Listing With newspaper dollars shrinking at a rate...
by | Oct 30, 2012 | Blog, Content marketing
Not offending all of your customers as a large company Big companies have the ultimate catch-22 of viral marketing: they have the benefit of a built in audience and brand awareness, but that means they also have a diverse pool of people who could be easily upset....
