Profit-Driven PPC Strategy

Profit-Driven PPC Strategy

Profit-Driven PPC Strategy Traditional marketing strategy relies heavily on small-scale metrics. Often marketers justify their campaigns by directly measuring revenue generated on spend. The objective? To reduce the amount spent on gaining each lead or sale. However,...
Paid Search Marketing: 101

Paid Search Marketing: 101

What exactly is Paid Search Marketing? Paid search marketing is a great way to connect people looking for information with exactly what they are looking for. If someone is interested in reading about or finding a product, service, event, place or interesting topic,...