Understanding Bounce Rate Analytics

Understanding Bounce Rate Analytics

Understanding Bounce Rate Analytics What does your bounce rate say about your website? This stat may pop up whenever you log in to your Google Analytics account, but your bounce rate analysis might be limited to feeling a little alarmed when you see it go up or...
SEO: How Can You Keep Up?

SEO: How Can You Keep Up?

SEO: How Can You Keep Up? I’m reminded daily that Search Engine Optimization is still a bit of a mystery to most — me included. Here it is 2017 and you still can’t enroll in a University and claim a SEM major with an SEO minor. How, in this uber-tech-centric age can...
Google+ Says Bye Bye to Local Search

Google+ Says Bye Bye to Local Search

Google+ takes a turn Remember the day when Google+ launched? Yeah, me neither. The social media network never really took off, earning the buzz that was once forecasted for it. The main areas of the site that flourished and grew in user engagement were Photos,...
Local SEO and the Importance of User Reviews

Local SEO and the Importance of User Reviews

Reviews get customers Picture this: you’re on a beach vacation in Malibu, and it’s your first time on the West Coast. Interested in a delicious, seafood dinner at a popular restaurant, you pull up Google on your phone and search for “seafood restaurant in Malibu.” And...
The SEO Way to Rock the eCommerce World

The SEO Way to Rock the eCommerce World

The modern-day online consumer wants information quickly and conveniently and isn’t likely to scroll through multiple pages of search results. Page one is simply where you want to be; it’s even been reported that the number one position in Google results gets 33% of...